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  • GENDER AND CANDIDATE COMMUNICATION
    ebook
    GENDER AND CANDIDATE COMMUNICATION
    DIANNE G. BYSTROM
    A poll as recently as 2000 revealed that a third of the population thinks there are general characteristics about women that make them less qualified to serve as president. As the public and the media rely on long-held stereotypes, female candidates must focus even harder on the way they want to define their own image through traditional mass media, such as television, and new ...

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