Búsqueda de LIBROS DEL AUTOR: dimitris folinas

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  • INDUSTRIAL MARKETING
    ebook
    INDUSTRIAL MARKETING
    THOMAS FOTIADIS / ADAM LINDGREEN / GEORGE J. SIOMKOS / CHRISTINA ÖBERG / DIMITRIS FOLINAS
    An introductory textbook on industrial marketing and supply chain management that discusses industrial products and pricing, as well as key topics such as co-creation of value, big data, innovation, green practices and CSR. The textbook includes: The marketing philosophy on industrial markets The characteristics of industrial markets The marketing mix and the product life cycle...

    $1,193.18

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  • MARKETING AND THE CUSTOMER VALUE CHAIN
    ebook
    MARKETING AND THE CUSTOMER VALUE CHAIN
    THOMAS FOTIADIS / DIMITRIS FOLINAS / KONSTANTINOS VASILEIOU / AGGELIKI KONSTANTOGLOU
    Marketing and supply chain management have a symbiotic relationship within any enterprise, and together they are vital for a company’s viability and success. This book offers a systemic approach to the integration of marketing and supply chain management. It examines the strategic connections and disconnections between supply chain and operations management and marketing by foc...

    $1,239.00

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  • GREEN SUPPLY CHAIN MANAGEMENT
    ebook
    GREEN SUPPLY CHAIN MANAGEMENT
    CHARISIOS ACHILLAS / DIONYSIS D. BOCHTIS / DIMITRIOS AIDONIS / DIMITRIS FOLINAS
    Today, one of the top priorities of an organization’s modern corporate strategy is to portray itself as socially responsible and environmentally sustainable. As a focal point of sustainability initiatives, green supply chain management has emerged as a key strategy that can provide competitive advantages with significant parallel gains for company profitability. In designing a ...

    $999.00

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  • MARKETING AND SUPPLY CHAIN MANAGEMENT
    ebook
    MARKETING AND SUPPLY CHAIN MANAGEMENT
    DIMITRIS FOLINAS / THOMAS FOTIADIS
    Organizations are now recognizing the importance of demand-supply integration to their growth and success. While marketing and supply chain management are an essential part of any business qualification, it is becoming increasingly essential to understand the need for integration between synergize marketing and SCM. Marketing and Supply Chain Management is among the first to sy...

    $1,179.00

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  • GREEN SUPPLY CHAIN MANAGEMENT
    ebook
    GREEN SUPPLY CHAIN MANAGEMENT
    CHARISIOS ACHILLAS / DIONYSIS D. BOCHTIS / DIMITRIOS AIDONIS / DIMITRIS FOLINAS
    Today, one of the top priorities of an organization’s modern corporate strategy is to portray itself as socially responsible and environmentally sustainable. As a focal point of sustainability initiatives, green supply chain management has emerged as a key strategy that can provide competitive advantages with significant parallel gains for company profitability. In designing a ...

    $979.00

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