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  • CONSUMER BEHAVIOUR IN HOSPITALITY AND TOURISM
    ebook
    CONSUMER BEHAVIOUR IN HOSPITALITY AND TOURISM
    DIXIT, SAURABH KUMAR, LEE, KUAN-HUEI, AND LOO, POH THENG
    Consumer behaviour includes individual decision-making (IDM). IDM has implications in customer satisfaction, loyalty, and other behavioural intentions toward the organisations’ products and services. Consumer Behaviour in Hospitality and Tourism targets to study consumers and tourists in different leisure and touristic places such as hotels, convention centres, amusement parks,...

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