Búsqueda de LIBROS DEL AUTOR: dogan gursoy

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  • HOSPITALITY MARKETING
    ebook
    HOSPITALITY MARKETING
    DOGAN GURSOY / FRANCIS BUTTLE / DAVID BOWIE
    Hospitality Marketing is an introductory textbook which shows readers how to apply the principles of marketing within the hospitality industry. The fourth edition contains examples and case studies exemplifying how ideas and concepts discussed within its chapters can be successfully applied to a real-life work situation, with an emphasis throughout on topical issues such as sus...

    $1,620.00

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  • ROUTLEDGE HANDBOOK OF SOCIAL PSYCHOLOGY OF TOURISM
    ebook
    ROUTLEDGE HANDBOOK OF SOCIAL PSYCHOLOGY OF TOURISM
    DOGAN GURSOY
    The impacts of tourism, an increasingly crucial area of study amongst researchers, are primarily investigated through economic, socio-cultural or environmental perspectives. The social psychological effects of tourism have not been adequately researched despite often being much more important for many destinations, especially where conflicts among different stakeholders exist. ...

    $1,260.00

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  • AN SPSS GUIDE FOR TOURISM, HOSPITALITY AND EVENTS RESEARCHERS
    ebook
    AN SPSS GUIDE FOR TOURISM, HOSPITALITY AND EVENTS RESEARCHERS
    RAHUL PRATAP SINGH KAURAV / DOGAN GURSOY / NIMIT CHOWDHARY
    This is the first book to provide the student of tourism, hospitality and events with all that they need to undertake statistical analysis using SPSS for research in their industry. Employing examples directly from the tourism, hospitality and events sector, it provides a comprehensive explanation on how appropriate statistical tools and methods can be identified for this resea...

    $1,120.00

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  • FESTIVAL AND EVENT TOURISM IMPACTS
    ebook
    FESTIVAL AND EVENT TOURISM IMPACTS
    DOGAN GURSOY / ROBIN NUNKOO / MEDET YOLAL
    Festival and Event Tourism Impacts provides a comprehensive review and analysis of the multi-faceted impacts that festival and events have on a host community, whether positive or negative, and offers recommendations for communities for the successful management of this kind of tourism. Opening chapters define festival and event tourism impact concepts utilized in the field and...

    $1,200.00

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  • THE ROUTLEDGE HANDBOOK OF DESTINATION MARKETING
    ebook
    THE ROUTLEDGE HANDBOOK OF DESTINATION MARKETING
    DOGAN GURSOY
    This book examines key contemporary marketing concepts, issues and challenges that affect destinations within a multidisciplinary global perspective. Uniquely combining both the theoretical and practical approaches, this handbook discusses cutting edge marketing questions such as innovation in destinations, sustainability, social media, peer-to-peer applications and web 3.0. Dr...

    $1,320.00

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