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  • QUALITATIVE MARKETING RESEARCH
    ebook
    QUALITATIVE MARKETING RESEARCH
    DOMINIKA MAISON
    This new edition of Qualitative Marketing Research seamlessly integrates theoretical foundations with practical applications in qualitative marketing research, positioning methodologies within the broader landscape of marketing strategy, managerial decision-making, and contemporary consumer psychology. The book offers an extensive examination of qualitative research approaches,...

    $1,160.00

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