Búsqueda de LIBROS DEL AUTOR: don schultz

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  • A READER IN MARKETING COMMUNICATIONS
    ebook
    A READER IN MARKETING COMMUNICATIONS
    DON E. SCHULTZ / PATRICK DE PELSMACKER / PHILIP J. KITCHEN
    Combining seminal papers on marketing communications with incisive commentary and overviews from the editors, case studies and student question and answer sections, this text provides a uniquely global perspective on this topical subject. It can be used as a supplement to textbooks on marketing communications, or as an excellent stand-alone text to give greater instruction and ...

    $1,560.00

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  • BUILDING CUSTOMER-BRAND RELATIONSHIPS
    ebook
    BUILDING CUSTOMER-BRAND RELATIONSHIPS
    DON E. SCHULTZ / BETH E. BARNES / HEIDI F. SCHULTZ / MARIAN AZZARO
    Almost every advertising, promotion, or marketing communications textbook is based on an inside-out approach, focusing on what the marketer wants to communicate to customers and prospects. This text takes a different view - that the marketer and the customer build the ongoing brand value together. Rather than the marketer trying to 'sell', the role of the marketer is to help cu...

    $1,760.00

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  • THE EVOLUTION OF INTEGRATED MARKETING COMMUNICATIONS
    ebook
    THE EVOLUTION OF INTEGRATED MARKETING COMMUNICATIONS
    DON SCHULTZ
    This book reviews, updates and enhances the basic concepts surrounding the academic theory and practice of Integrated Marketing Communication (IMC). Since the introduction of IMC in the late 1980s, the concept has spread around the world. In that expansion, many authors have written about IMC; practitioners have adopted and adapted the concept to fit their own market situations...

    $1,560.00

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