Búsqueda de LIBROS DEL AUTOR: donald a hantula

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  • CONSUMER BEHAVIOR ANALYSIS
    ebook
    CONSUMER BEHAVIOR ANALYSIS
    DONALD A. HANTULA
    Consumption is the primary economic activity in our post-industrial society. We are consumers, not producers. Consumer behavior analysis is leading heterodox marketing scholarship and innovative applied behavioral work, with much to offer both constituencies. This volume shows how consumer behavior analysis fits within a larger-scale approach to marketing, consumer psychology, ...

    $1,160.00

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  • ADVANCES IN SOCIAL AND ORGANIZATIONAL PSYCHOLOGY
    ebook
    ADVANCES IN SOCIAL AND ORGANIZATIONAL PSYCHOLOGY
    HANTULA, DONALD A.
    This new volume is a collection of thought-provoking essays on the current state of social and organizational psychology. The topics range from data analysis and interpretation, to research ethics, to theoretical issues, to an examination of psychological epistemology and theory. The book is divided into three sections. The first section, focuses on Ralph Rosnow’s greatest cont...

    $1,560.00

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