Búsqueda de LIBROS DEL AUTOR: donald baack

2 resultados

donald baack Eliminar filtro Quitar filtros
  • INTERNATIONAL MARKETING
    ebook
    INTERNATIONAL MARKETING
    DANIEL W. BAACK / BARBARA CZARNECKA / DONALD BAACK
    Now in its second edition, International Marketing continues to provide its trademark integrated approach that explores marketing concepts in depth within a truly international context. The authors discuss five key factors that impact any international marketing venture – culture, language, political/legal systems, economic systems, and technological differences – in relation t...

    $1,951.88

    Ver detalle
  • CONCISE ENCYCLOPEDIA OF ADVERTISING
    ebook
    CONCISE ENCYCLOPEDIA OF ADVERTISING
    ROBERT E STEVENS / DAVID L LOUDON / KENNETH E. CLOW / DONALD BAACK
    At your fingertipsfind advertising terms and concepts quickly and easily in this A-Z reference guide! As with many institutions, advertising has developed its own vocabulary. While some terms and concepts may overlap with other areas, many are used in a particular way and have specific meanings in advertising. The Concise Encyclopedia of Advertising is a comprehensive yet to-th...

    $1,800.00

    Ver detalle