Búsqueda de LIBROS DEL AUTOR: donald w jugenheimer

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  • ADVERTISING MEDIA PLANNING
    ebook
    ADVERTISING MEDIA PLANNING
    LARRY D. KELLEY / KIM BARTEL SHEEHAN / LISA DOBIAS / DAVID E. KORANDA / DONALD W. JUGENHEIMER
    Advertising Media Planning blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of media planning. Taking a unique brand communication approach from an agency perspective, the textbook is organized into four key parts, walking the student through the foundations of brand communication, c...

    $1,540.00

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  • ADVERTISING AND PUBLIC RELATIONS RESEARCH
    ebook
    ADVERTISING AND PUBLIC RELATIONS RESEARCH
    DONALD W. JUGENHEIMER / LARRY D. KELLEY / JERRY HUDSON / SAMUEL BRADLEY
    Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book concentrates on the uses and applications of research in advertising and public relations situations. The authors' goal is to provide the information needed by future practitioners to commission and apply research to their work problems in a...

    $2,040.00

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  • ADVERTISING MEDIA WORKBOOK AND SOURCEBOOK
    ebook
    ADVERTISING MEDIA WORKBOOK AND SOURCEBOOK
    LARRY KELLEY / KIM SHEEHAN / DONALD W. JUGENHEIMER
    This book provides simple explanations of advertising media sources and calculations along with real-world examples of source material from advertising and media companies. Each of the book's 45 concise units opens with a brief text segment, presents sample source materials from actual advertising and media companies, and concludes with hands-on exercises. Compact units cover a...

    $1,900.00

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  • CASES IN ADVERTISING MANAGEMENT
    ebook
    CASES IN ADVERTISING MANAGEMENT
    LARRY D KELLEY / DONALD W JUGENHEIMER
    "Cases in Advertising Management" offers a wide range of short, medium-length, and longer cases, all designed to illuminate the topics covered in an Advertising Management course. The book can stand alone, or, for instructors who wish to incorporate a combined casebook and textbook approach, it can be adopted alongside any standard text, including Advertising Management by the ...

    $1,760.00

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  • ADVERTISING MANAGEMENT
    ebook
    ADVERTISING MANAGEMENT
    DONALD W JUGENHEIMER / LARRY D KELLEY / FOGARTY KLEIN MONROE
    This comprehensive book is designed to serve as a primary text for the Advertising Management course that follows the more general Principles of Advertising course. It can stand alone, or, for instructors who prefer a case-based approach, it can be adopted together with "Cases in Advertising Management" (978-0-7656-2261-7) by the same authors. "Advertising Management" covers a ...

    $1,800.00

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