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  • CUSTOMER RELATIONSHIP MANAGEMENT SYSTEMS HANDBOOK
    ebook
    CUSTOMER RELATIONSHIP MANAGEMENT SYSTEMS HANDBOOK
    DUANE E. SHARP
    This handbook provides a detailed description and analysis of the concepts, processes, and technologies used in the development and implementation of an effective customer relationship (CRM) strategy. It takes readers through the evolution of CRM- from its early beginning to today's sophisticated data warehouse-based systems. Illustrations enhance the textual presentation. Case...

    $3,300.00

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