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  • MARKETING AND PROMOTING ELECTRONIC RESOURCES
    ebook
    MARKETING AND PROMOTING ELECTRONIC RESOURCES
    DUBICKI, ELEONORA I.
    Technological advances allow libraries to more readily serve patrons’ needs. But how can a librarian effectively communicate what services libraries offer? Marketing and Promoting Electronic Resources: Creating the E-Buzz! explains the foundations of marketing and promotion, focusing on practical and creative techniques that have worked in academic, public, and special librarie...

    $860.00

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