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  • CULTURAL PSYCHOLOGY
    ebook
    CULTURAL PSYCHOLOGY
    DURAIRAJ MAHESWARAN
    First published in 2000. This is Volume 9, No 2 of the Journal of Consumer Psychology. Although there is growing interest in cultural differences in consumer behavior, focused and systematic consumer research on the topic is still in its infancy. The contributors to this special issue address the conceptual and methodological issues that are central to conducting cross-cultural...

    $780.00

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