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  • THE AUDIENCE IN THE NEWS
    ebook
    THE AUDIENCE IN THE NEWS
    DWIGHT DEWERTH-PALLMEYER
    In recent years, communication scholars have taken a renewed interest in analyzing the audience and its impact on the communication process. Similarly, news editors and producers have often turned toward a marketing orientation which seeks to give new readers and viewers what they want, or at least what they say they want. Yet, there has still been little written about just how...

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