Búsqueda de LIBROS DEL AUTOR: eagle lynne

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  • THE SAGE HANDBOOK OF MARKETING ETHICS
    ebook
    THE SAGE HANDBOOK OF MARKETING ETHICS
    LYNNE EAGLE / STEPHAN DAHL / PATRICK DE PELSMACKER
    The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing’s many ethical conundrums, while also promoting more optimistic perspectives on the ways in which ethics underpins organizational practices. Marketing ethics has emerged in recent years as the key and collective concern within the ever-divergent fields of marketing and consume...

    $2,363.74

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  • MARKETING COMMUNICATIONS
    ebook
    MARKETING COMMUNICATIONS
    LYNNE EAGLE / BARBARA CZARNECKA / STEPHAN DAHL / JENNY LLOYD
    Marketing communication is a dynamic industry, which continues to change and adapt to new technologies, media consumption patterns and communication interfaces between marketers and their target markets. At the same time, the fundamental communication processes and well-established theories and models are very much applicable in this dynamic environment. This revised second edi...

    $1,240.00

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  • MARKETING ETHICS & SOCIETY
    ebook
    MARKETING ETHICS & SOCIETY
    EAGLE, LYNNE / DAHL, STEPHAN
    Marketing, while essential to organisational success, is arguably one of the most controversial aspects of business management. Criticisms of marketing’s impact range from fostering materialism and unsustainable consumption patterns through to the use of deception, stifling of innovation and lowering of  quality, to name but a few. Taking a holistic and international perspectiv...

    $1,880.25

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