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  • COMMUNICATING SUSTAINABILITY FOR THE GREEN ECONOMY
    ebook
    COMMUNICATING SUSTAINABILITY FOR THE GREEN ECONOMY
    LYNN R KAHLE / EDA GUREL-ATAY
    With chapters written by experts in their field, this volume advances the understanding of theory and successful practice of marketing and promoting environmental sustainability. Some experts predict that the next big trend in business will involve the green economy. Yet, communicating sustainability to consumers provides a set of challenges for marketers that do not necessaril...

    $1,559.00

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