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  • SENSORY MARKETING
    ebook
    SENSORY MARKETING
    EDITED BY ARADHNA KRISHNA
    What is sensory marketing and why is it interesting and also important? Krishna defines it as marketing that engages the consumers’ senses and affects their behaviors. In this edited book, the authors discuss how sensory aspects of products, i.e., the touch , taste, smell, sound, and look of the products, affect our emotions, memories, perceptions, preferences, choices, and con...

    $1,420.00

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