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  • MARKETING TECHNOLOGY
    ebook
    MARKETING TECHNOLOGY
    EDIZ EDIP AKÇAY
    Marketing Technology is the ideal textbook for understanding technology-driven marketing strategy in a digital-first world.This textbook provides upper-level undergraduate and postgraduate students with a comprehensive understanding of how innovation shapes marketing strategy and practice in the modern business environment.Blending theory, strategic models and applied insights,...

    $1,149.00

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