Búsqueda de LIBROS DEL AUTOR: edward f mcquarrie

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  • CUSTOMER VISITS: BUILDING A BETTER MARKET FOCUS
    ebook
    CUSTOMER VISITS: BUILDING A BETTER MARKET FOCUS
    EDWARD F. MCQUARRIE
    Visits to customers by a cross-functional team of marketers and engineers play an important role in new product development, entry into new markets, and in exploring customer satisfaction and dissatisfaction. The new edition of this widely used professional resource provides step-by-step instructions for making effective use of this market research technique.Using a wealth of s...

    $1,760.00

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  • GO FIGURE! NEW DIRECTIONS IN ADVERTISING RHETORIC
    ebook
    GO FIGURE! NEW DIRECTIONS IN ADVERTISING RHETORIC
    EDWARD F. MCQUARRIE / BARBARA J. PHILLIPS
    Rhetorical scholarship has found rich source material in the disciplines of advertising, communications research, and consumer behavior. Advertising, considered as a kind of communication, is distinguished by its focus on causing action. Its goal is not simply to communicate ideas, educate, or persuade, but to move a prospect closer to a purchase. The editors of "Go Figure! New...

    $5,300.00

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