Búsqueda de LIBROS DEL AUTOR: edward l bernays

3 resultados

edward l bernays Eliminar filtro Quitar filtros
  • CRYSTALLIZING PUBLIC OPINION
    ebook
    CRYSTALLIZING PUBLIC OPINION
    EDWARD L. BERNAYS
    In writing this book I have tried to set down the board principles that govern the profession of public relations. It is certain that the power of public opinion is constantly increasing and will keep on increasing. It is equally certain that it is more and more being influenced, changed, stirred by impulses from below. The danger which this development contains for a progressi...

    $19.00

    Ver detalle
  • CRYSTALLIZING PUBLIC OPINION
    ebook
    CRYSTALLIZING PUBLIC OPINION
    EDWARD L. BERNAYS
    A revolutionary work on public relations and marketing by the provocative thinker who was dubbed the father of public relations Few books have been as quietly powerful as Edward L. Bernays's  Crystallizing Public Opinion. First published in 1923, it is a groundbreaking and, as history has shown, influential guide to the most crucial principles of mass persuasion. Aimed at gover...

    $119.00

    Ver detalle
  • BIOGRAPHY OF AN IDEA
    ebook
    BIOGRAPHY OF AN IDEA
    EDWARD L. BERNAYS
    The father of public relations looks back on a landmark life spent shaping trends, preferences, and general opinion A twentieth-century marketing visionary, Edward L. Bernays brilliantly combined mastery of the social sciences with a keen understanding of human psychology to become one of his generation's most influential social architects. In  Biography of an Idea, Bernays tra...

    $229.00

    Ver detalle