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  • QUALITATIVE CONSUMER AND MARKETING RESEARCH
    ebook
    QUALITATIVE CONSUMER AND MARKETING RESEARCH
    RUSSELL BELK / EILEEN FISCHER / ROBERT V KOZINETS
    How is qualitative marketing and consumer research conducted today? - What is rigorous research in this field? - What are the new, cutting edge techniques?   Written for students, scholars, and marketing research practitioners, this book takes readers through the basics to an advanced understanding of the latest developments in qualitative marketing and consumer research. The b...

    $1,862.34

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