Búsqueda de LIBROS DEL AUTOR: elena baikaltseva

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  • MEDIA RELATIONS MEASUREMENT
    ebook
    MEDIA RELATIONS MEASUREMENT
    RALF LEINEMANN / ELENA BAIKALTSEVA
    Nowadays most managers seek a complete picture when it comes to return on investment and this applies to PR too. Despite this, and the developments in measurement tools for marketing and advertising, PR has lagged behind and different professionals have favoured different models. Ralf Leinemann and Elena Baikaltseva's book brings together the range of models for evaluating PR e...

    $1,340.00

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