Búsqueda de LIBROS DEL AUTOR: elena chatzopoulou

1 resultados

elena chatzopoulou Eliminar filtro Quitar filtros
  • ETHNIC HOSPITALITY MARKETING
    ebook
    ETHNIC HOSPITALITY MARKETING
    ELENA CHATZOPOULOU
    Ethnic-themed restaurants are informal but powerful ambassadors for a country’s culture and contributors to local and national economies. Communicating authenticity and quality are essential characteristics in the development of a competitive and effective marketing strategy for restaurants. This book analyses how authenticity and quality perceptions are both constructed and co...

    $1,099.00

    Ver detalle