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  • MANAGING LUXURY BRANDS
    ebook
    MANAGING LUXURY BRANDS
    ELEONORA CATTANEO
    Learn what makes a luxury brand, how to successfully market them in a changing global context and what opportunities sustainable luxury and the latest technological developments present. Managing Luxury Brands offers comprehensive coverage of key and cutting-edge topics in luxury brand management. Examining the socio-cultural contexts of luxury and the ways in which prestige br...

    $1,049.00

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