Búsqueda de LIBROS DEL AUTOR: eleonora pantano

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  • THE ROLE OF SMART TECHNOLOGIES IN DECISION MAKING
    ebook
    THE ROLE OF SMART TECHNOLOGIES IN DECISION MAKING
    ELEONORA PANTANO
    This comprehensive book examines the impact of smart technologies in consumer's behaviour from a contemporary perspective, blending marketing and retailing along with other disciplines such as psychology, media studies and sociology. Market forces and technological advancements are making the management of and strategies for innovation more prominent and essential in all functi...

    $1,160.00

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  • TECHNOLOGY AND INNOVATION FOR MARKETING
    ebook
    TECHNOLOGY AND INNOVATION FOR MARKETING
    ELEONORA PANTANO / CLARA BASSANO / CONSTANTINOS-VASILIOS PRIPORAS
    Marketers have recently witnessed an explosion of technology-based innovation that has profoundly affected their management and strategy. This technology can be a gift – enabling them to get closer to their customers and their needs – or a poisoned chalice, should they fail to keep up with technology innovation and find themselves, or their products, irrelevant. In this book, E...

    $1,240.00

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  • INTERNET RETAILING AND FUTURE PERSPECTIVES
    ebook
    INTERNET RETAILING AND FUTURE PERSPECTIVES
    ELEONORA PANTANO / BANG NGUYEN / CHARLES DENNIS / SABINE GERLACH
    Since the first edition of this landmark textbook, online shopping has grown exponentially to the point that it now threatens to eclipse the high street. With online retail offering both advantages and challenges that are distinct from traditional commerce, this textbook provides new approaches to retailing and as such helps readers to take advantage of new digital technologies...

    $2,060.00

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