Búsqueda de LIBROS DEL AUTOR: elihu katz

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  • ELECTION STUDIES
    ebook
    ELECTION STUDIES
    ELIHU KATZ / YAEL WARSHEL
    Academic studies of elections are not in the business of predicting outcomes. They are in the business of explaining them. The best studies treat voting data as raw material with which to explore socio-psychological processes such as individual decision-making and such sources of influence as issues, personality, media, socio-economic background, and party loyalty. The ebb and ...

    $1,460.00

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  • PERSONAL INFLUENCE
    ebook
    PERSONAL INFLUENCE
    ELIHU KATZ / PAUL F. LAZARSFELD / ELMO ROPER
    First published in 1955, "Personal Influence" reports the results of a pioneering study conducted in Decatur, Illinois, validating Paul Lazarsfeld's serendipitous discovery that messages from the media may be further mediated by informal "opinion leaders" who intercept, interpret, and diffuse what they see and hear to the personal networks in which they are embedded. This class...

    $1,320.00

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  • COMMUNICATING ESTHER
    ebook
    COMMUNICATING ESTHER
    ELIHU KATZ / MENAHEM BLONDHEIM
    This book presents a communications approach to the biblical story of Esther and the ritual that it anchors, the Jewish carnival of Purim. Esther, the second-most written about book of the Bible, is thought to be based on a tale that circulated around 400 BC, and was later transcribed and brought before the Jewish Sages with the request that it be canonized. It was, though God ...

    $1,240.00

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