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  • COMMUNICATING IN EXTREME CRISES
    ebook
    COMMUNICATING IN EXTREME CRISES
    ELINA R. TACHKOVA / W. TIMOTHY COOMBS
    This book is an evidence-based approach to handling common, extreme crises. Extreme crises involve strong moral outrage; moral outrage creates situations where traditional crisis communication advice no longer is effective. These extreme crises create unique demands for crisis managers. Moreover, much of the traditional advice and crisis key performance indicators (KPIs) no lon...

    $1,200.00

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