Búsqueda de LIBROS DEL AUTOR: elina r tachkova

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  • COMMUNICATING IN EXTREME CRISES
    ebook
    COMMUNICATING IN EXTREME CRISES
    ELINA R. TACHKOVA / W. TIMOTHY COOMBS
    This book is an evidence-based approach to handling common, extreme crises. Extreme crises involve strong moral outrage; moral outrage creates situations where traditional crisis communication advice no longer is effective. These extreme crises create unique demands for crisis managers. Moreover, much of the traditional advice and crisis key performance indicators (KPIs) no lon...

    $1,260.00

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  • POST-CRISIS COMMUNICATION
    ebook
    POST-CRISIS COMMUNICATION
    ELINA R. TACHKOVA
    This book unpacks the role of memorials as artifacts of post‑crisis communication. Drawing on real‑life cases from around the world, this book exemplifies how emotion affects crisis communication and how memorials could be used to help people cope with the trauma of a crisis. Situating crisis communication in the context of Public Relations, this book examines how organizations...

    $640.00

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