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  • BRANDING MASCULINITY
    ebook
    BRANDING MASCULINITY
    ELIZABETH HIRSCHMAN
    Branding Masculinity examines two ideologies of masculinity – one typifying rural agricultural areas and the other found in urban, business settings. Comparisons are made between these two current forms of masculinity and both similarities and differences are identified. Six product categories compose the Constellation of Masculinity for both groups. Hirschman selects a masculi...

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