Búsqueda de LIBROS DEL AUTOR: elizabeth mamali

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  ebook

  AN ANALYSIS OF THEODORE LEVITT'S MARKETING MYOPIA

  MONIQUE DIDERICH / ELIZABETH MAMALI

  Theodore Levitt’s 1960 article “Marketing Myopia” is a business classic that earned its author the nickname “the father of modern marketing”. It is also a beautiful demonstration of the problem solving skills that are crucial in so many areas of life – in business and beyond. The problem facing Levitt was the same problem that has confronted business after business for hundreds...

  $179.00

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