Búsqueda de LIBROS DEL AUTOR: elwira gross gniot

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  • BRAND LOYALTY AND CONSUMER BEHAVIOR
    ebook
    BRAND LOYALTY AND CONSUMER BEHAVIOR
    ELWIRA GROSS-GNIOT / MACIEJ DĘBSKI / EWA SZKUDLAREK
    How does Generation Z in Central and Eastern Europe engage with brands, make purchasing decisions, and develop long-term brand loyalty? The monograph discusses the unique consumer behaviors of this influential cohort, by analyzing the key determinants that shape their brand relationships. With Gen Z redefining market dynamics, it provides essential insights for academics and in...

    $1,240.00

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  • INCLUSIVE, SMART AND SUSTAINABLE CITIES
    ebook
    INCLUSIVE, SMART AND SUSTAINABLE CITIES
    ELWIRA GROSS-GNIOT / ZBIGNIEW MAKIEŁA / MAGDALENA M. STUSS / JACEK SZOŁTYSEK / GRAŻYNA TRZPIOT
    This book addresses critical issues for contemporary cities building their future, presenting a cohesive narrative rooted in the diverse experiences of its authors and reflecting the systemic nature of urban environments. The authors attribute the success of programming and implementing the development of future cities to the deliberate creation of stakeholder competencies, pri...

    $1,240.00

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