Búsqueda de LIBROS DEL AUTOR: emilio fernandez pena

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  • SOCIAL MEDIA IN GLOBAL SPORT
    ebook
    SOCIAL MEDIA IN GLOBAL SPORT
    EMILIO FERNÁNDEZ-PEÑA
    This book analyses the communication and content management strategies on social networks of major actors in world sport. Drawing on data analytics and a wide range of qualitative and quantitative methods, the book presents case studies of iconic global sport organisations and stars, from the Olympic Games and Lionel Messi to the Superbowl and the LA Lakers, illustrating the co...

    $1,300.00

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