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  • SOCIAL MEDIA IN THE MARKETING CONTEXT
    ebook
    SOCIAL MEDIA IN THE MARKETING CONTEXT
    CHERNIECE J. PLUME / YOGESH K. DWIVEDI / EMMA L. SLADE
    Social media has provided endless opportunities for marketers, fuelling their desire to learn more about their consumers through this dynamic online environment. Yet many organisations are finding it difficult to create effective marketing strategies, making decisions that are based on research that is highly focused on the nature and boundaries of social media. The changing be...

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