Búsqueda de LIBROS DEL AUTOR: emmanuel c alozie

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  • ADVERTISING IN DEVELOPING AND EMERGING COUNTRIES
    ebook
    ADVERTISING IN DEVELOPING AND EMERGING COUNTRIES
    EMMANUEL C. ALOZIE
    This indispensable study offers an in-depth analysis of advertising in developing and emerging economies as they join the global market and seek to improve the socio-economic condition of their citizens. Advertising in Developing and Emerging Countries illustrates the challenges and opportunities for advertising in these countries, and explores their critical relationship with ...

    $1,060.00

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  • MARKETING IN DEVELOPING COUNTRIES
    ebook
    MARKETING IN DEVELOPING COUNTRIES
    EMMANUEL C. ALOZIE
    No prior studies have examined the role, relationship, and impact of advertising and information technologies on African societies. Critically exploring the dominant cultural values and symbols conveyed in Nigerian mass media advertising, and the impact of this advertising on the socioeconomic development of Nigeria and Sub-Saharan Africa, this volume examines the many facets o...

    $1,240.00

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