Búsqueda de LIBROS DEL AUTOR: emmanuel mogaji

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  • DIGITAL CONSUMER MANAGEMENT
    ebook
    DIGITAL CONSUMER MANAGEMENT
    EMMANUEL MOGAJI
    Integrating consumer behaviour, digital marketing, digital platform management, web analytics, and marketing insights, Digital Consumer Management provides a holistic understanding—from a brand perspective—of the management of consumers and consumption in the digital ecosystem. Chapters explore the key stakeholders in platform management, the multiple types of platforms used by...

    $1,200.00

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  • INTRODUCTION TO ADVERTISING
    ebook
    INTRODUCTION TO ADVERTISING
    EMMANUEL MOGAJI
    This book is an introductory roadmap to the advertising process. Advertising is explored as a creative communication message from a brand, created by advertising agencies and distributed across different media to target the right consumers. The book provides an understanding of the benefits of advertising, its role in the economy and, even more so, acknowledges that advertiseme...

    $1,380.00

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  • UNDERSTANDING THE HIGHER EDUCATION MARKET IN AFRICA
    ebook
    UNDERSTANDING THE HIGHER EDUCATION MARKET IN AFRICA
    EMMANUEL MOGAJI / ‎FELIX MARINGE / ‎ROBERT EBO HINSON
    This book offers theoretical and practical insights into the marketing of higher education in Africa. It explores the key players, challenges and policies affecting higher education across the continent; their marketing strategies and the students’ selection process. While acknowledging the vast size of the continent, this book aims to provide an understanding of the dynamics o...

    $1,200.00

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  • QUALITATIVE RESEARCH FOR A DIGITAL WORLD
    ebook
    QUALITATIVE RESEARCH FOR A DIGITAL WORLD
    EMMANUEL MOGAJI
    Do you want to understand and apply qualitative research methods in a digital context? This book will help you navigate the complexities of digital access and fluency, ensuring a broad lens on research methodologies. From step-by-step guides to innovative frameworks, each chapter is crafted to give you the confidence to carry out cutting-edge qualitative research. This boo...

    $2,166.76

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