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  • GLOBAL AND MULTINATIONAL ADVERTISING
    ebook
    GLOBAL AND MULTINATIONAL ADVERTISING
    ENGLIS, BASIL G.
    Few applied disciplines are more sensitive to cross-cultural issues than marketing and consumer psychology. The chapters prepared for this volume reflect awareness of both similarities and differences within and across cultures. They include analyses of methodological issues, theoretical investigations of cultural and social values and their implications for marketing specialis...

    $820.00

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