Búsqueda de LIBROS DEL AUTOR: erdener kaynak

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  • DIGITAL TECHNOLOGY IN TEACHING INTERNATIONAL BUSINESS
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    DIGITAL TECHNOLOGY IN TEACHING INTERNATIONAL BUSINESS
    ERDENER KAYNAK / LLOYD RUSSOW
    Explore the potentialand the pitfallsof digital technology in international business courses! Digital Technology in Teaching International Business will familiarize you with techniques that have proven effective in digitizing content or presenting traditional material in an untraditional way. You'll learn how to introduce digital technologies into bricks and mortar classrooms a...

    $960.00

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  • INTERNET APPLICATIONS IN EUROMARKETING
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    INTERNET APPLICATIONS IN EUROMARKETING
    ERDENER KAYNAK / LYNN R. KAHLE
    Explore Internet marketing from cross-cultural and cross-national perspectives! This book examines cutting-edge theory and practice on Internet marketing, putting the latest research on the best ways to exploit this interactive advertising medium in your hands. In Internet Applications in Euromarketing, scholars from Europe and the United States examine essential facets of Inte...

    $960.00

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  • THE GLOBAL BUSINESS
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    THE GLOBAL BUSINESS
    ERDENER KAYNAK
    Global competition is being fueled by economic, technological, legal/political, and social changes taking place around the globe. As trade blocs and countries emerge and change, they offer certain opportunities and present certain threats for domestic companies. As U.S. companies enter the world market, they will be faced with increased competition. To ensure greater success ag...

    $1,000.00

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  • STRATEGIC GLOBAL MARKETING
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    STRATEGIC GLOBAL MARKETING
    ERDENER KAYNAK
    Learn to select appropriate strategic tools and measure the competitiveness of international firms! This essential text addresses important strategic marketing issues and questions in a unique and insightful way. Strategic Global Marketing: Issues and Trends takes on the standardization vs. adaptation issue and will familiarize you with important topics, including customer valu...

    $2,060.00

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  • TEACHING AND PROGRAM VARIATIONS IN INTERNATIONAL BUSINESS
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    TEACHING AND PROGRAM VARIATIONS IN INTERNATIONAL BUSINESS
    ERDENER KAYNAK / JOHN R SCHERMERHORN, JR
    Use the Internet and cutting-edge strategies to make your program more competitive!To remain competitive in an increasingly global economy, universities must develop effective strategies for teaching international business. A successful program can attract not only the best-qualified local students, but also top-notch students from other countries, enriching the formal curricul...

    $1,160.00

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  • TEACHING INTERNATIONAL BUSINESS
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    TEACHING INTERNATIONAL BUSINESS
    ERDENER KAYNAK / GOPALKRISHNAN R IYER
    Instill social responsibility in your students!“Ethical behavior in international business is our strongest hope, especially at a time when alternative systems of governing individual and corporate behaviors are at their weakest levels.” --Gopalkrishnan R. Iyer, from the chapter “Approaches to Ethics in International Business EducationIn recent years there has been a rapid grow...

    $1,160.00

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  • ETHICAL ISSUES IN INTERNATIONAL MARKETING
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    ETHICAL ISSUES IN INTERNATIONAL MARKETING
    ERDENER KAYNAK / NEDJET DELENER
    Ethical Issues in International Marketing is a valuable resource for readers’increasing need for knowledge of this important area. In recent years, ethical issues in international marketing have come to the forefront due to publicity and controversy generated from several international cases of questionable ethics. To date, little research has been conducted in the area of inte...

    $1,140.00

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  • PRIVATIZATION AND ENTREPRENEURSHIP
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    PRIVATIZATION AND ENTREPRENEURSHIP
    ERDENER KAYNAK / ALFRED LEWIS / ARIEH A ULLMANN
    Privatization and Entrepreneurship: The Managerial Challenge in Central and Eastern Europe analyzes the challenges faced by managers in the transforming economies of Central and Eastern Europe and provides penetrating insights into the details of managing in the former socialist countries. This collection’s combination of conceptual/theoretical material with empirical, firsthan...

    $920.00

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  • INTERNATIONAL BUSINESS TEACHING IN EASTERN AND CENTRAL EUROPEAN COUNTRIES
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    INTERNATIONAL BUSINESS TEACHING IN EASTERN AND CENTRAL EUROPEAN COUNTRIES
    ERDENER KAYNAK / GEORGE TESAR
    Find out which business teaching techniques work and which don’t for Central and Eastern European studentsFrom editor George Tesar: “Educational opportunities in Central and Eastern Europe have changed dramatically over the last twelve years. The restructuring of undergraduate and graduate programs has required a systematic rethinking of programs, courses, and teaching methods....

    $960.00

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  • CROSS-NATIONAL CONSUMER PSYCHOGRAPHICS
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    CROSS-NATIONAL CONSUMER PSYCHOGRAPHICS
    ERDENER KAYNAK / LYNN R KAHLE
    What makes consumers behave as they do?Just as demographics examine the “who” of consumer behavior, psychographics examine the “why”. Psychographics show the motivations that people have in regard to purchasing products and choosing a lifestyle. The measurement approaches of psychographics utilize a combination of the personality, social value, and demographic variables. Cross-...

    $1,360.00

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  • MANAGEMENT EDUCATION IN THE CHINESE SETTING
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    MANAGEMENT EDUCATION IN THE CHINESE SETTING
    ERDENER KAYNAK
    Examine innovative ways to educate managers to do business with the Chinese!Management education is a big business today in the Greater China countries of Hong Kong, China, Macau, Singapore, and Taiwan as well as in Asian countries such as Malaysia and Indonesia where there is a considerable Chinese ethnic population. Management Education in the Chinese Setting explores the cha...

    $780.00

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  • FOOD AND AGRIBUSINESS MARKETING IN EUROPE
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    FOOD AND AGRIBUSINESS MARKETING IN EUROPE
    ERDENER KAYNAK / MATTHEW MEULENBERG
    This groundbreaking book is the first to provide state-of-the-art information on the current changes and developments in European food and agricultural marketing. Food and Agribusiness Marketing in Europe contains broad and up-to-date coverage of agricultural and food marketing by experts in a variety of European countries including Germany, Greece, Italy, the United Kingdom, F...

    $1,760.00

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  • THE EIGHT CORE VALUES OF THE JAPANESE BUSINESSMAN
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    THE EIGHT CORE VALUES OF THE JAPANESE BUSINESSMAN
    ERDENER KAYNAK / YASUTAKA SAI
    The values and behaviors of the Japanese businessman--and of the Japanese in general--are quite diverse and keep changing, making it difficult for anyone (including the Japanese themselves) to truly understand why they act the way they do. The Eight Core Values of the Japanese Businessman saves readers time and effort when pursuing business opportunities in Japan because it ide...

    $680.00

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  • CONSUMER BEHAVIOR IN ASIA
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    CONSUMER BEHAVIOR IN ASIA
    ERDENER KAYNAK / TSANG-SING CHAN
    Understand the Asian consumer’s demands and effective marketing strategies! The emergence of China as a viable consumer market has created tremendous opportunities for international or multinational firms looking for market entry or expansion in China. At the same time, the evolution of the Chinese economy and the increasing heterogeneity of Chinese consumers also pose a great ...

    $1,420.00

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  • INTERNATIONALIZATION OF COMPANIES FROM DEVELOPING COUNTRIES
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    INTERNATIONALIZATION OF COMPANIES FROM DEVELOPING COUNTRIES
    ERDENER KAYNAK
    Explore new international economic and business trends and how your firm can benefit from them!Internationalization of Companies from Developing Countries provides marketing and economic researchers and students with both theoretical and empirical insights into the motives, methods, and processes of internationalization of firms in the developing countries of Africa. Full of cu...

    $2,040.00

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  • CROSS-NATIONAL AND CROSS-CULTURAL ISSUES IN FOOD MARKETING
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    CROSS-NATIONAL AND CROSS-CULTURAL ISSUES IN FOOD MARKETING
    ERDENER KAYNAK
    Enhance your food marketing operation with this thorough and business-savvy book!Marketing and distribution related decisions and policies are now of paramount importance in the world of food marketing. This is due to the present state of economic crisis in much of the world and the cost efficiency issues that must be considered in countries at varying levels of economic develo...

    $1,560.00

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  • GLOBALIZATION AND EAST ASIA
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    GLOBALIZATION AND EAST ASIA
    ERDENER KAYNAK / KHOSROW FATEMI
    Learn to apply the strategies used in East Asia’s phenomenal economic expansion The phenomenal economic growth of many countries in East Asia has no historic parallel. Globalization and East Asia: Opportunities and Challenges examines different aspects of the economic performance of the region over the past three decades, with a focus on what it takes to replicate the experienc...

    $980.00

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  • INTERNATIONAL RETAILING PLANS AND STRATEGIES IN ASIA
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    INTERNATIONAL RETAILING PLANS AND STRATEGIES IN ASIA
    ERDENER KAYNAK / JUNG-HEE LEE / JOHN DAWSON
    Learn the how, when, and why of entering Asian markets Retailers entering Asia are faced with not only a consumer and retail culture very different from their own, but with a variety of cultures that vary greatly among countries within the continent. International Retailing Plans and Strategies in Asia examines the strategies of Western retailers entering into Asian markets and...

    $1,560.00

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  • EXPORT-IMPORT THEORY, PRACTICES, AND PROCEDURES
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    EXPORT-IMPORT THEORY, PRACTICES, AND PROCEDURES
    ERDENER KAYNAK / BELAY SEYOUM
    Learn the ins and outs of the export-import business!Export-Import Theory, Practices, and Procedures is a comprehensive and in-depth analysis of international trade theories and techniques. International trade professionals, researchers, students, and members of chambers of commerce will benefit from concepts and theories that explain international trade operations and give cle...

    $2,040.00

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  • THE TRANS-OCEANIC MARKETING CHANNEL
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    THE TRANS-OCEANIC MARKETING CHANNEL
    ERDENER KAYNAK
    If you feel you have a disjointed, or unbalanced, view of the global system of demand and supply, you are probably correct. Most studies leave out a very important part of the system--the marketing channel. That is why Laurens van der Laan developed and wrote this book, The Trans-Oceanic Marketing Channel. To help you understand what happens to export crops, such as cocoa, coff...

    $1,420.00

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  • JAPAN AND CHINA
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    JAPAN AND CHINA
    ERDENER KAYNAK / KAZUO J FUKUDA
    Japan and China: The Meeting of Asia’s Two Economic Giants analyzes the new and changing relationship between the two nations and the rest of the world that may shape a new economic landscape for Asia in the 21st century. Managers and employees of multinational firms, as well as students interested in international business, will learn about the cultural ties between the two co...

    $1,240.00

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  • MARKETING CHALLENGES IN TRANSITION ECONOMIES OF EUROPE, BALTIC STATES AND THE CIS
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    MARKETING CHALLENGES IN TRANSITION ECONOMIES OF EUROPE, BALTIC STATES AND THE CIS
    ERDENER KAYNAK / GOPALKRISHNAN R IYER / LANCE A MASTERS
    Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS is a collection of conceptual and empirical articles on the developments of markets, marketing orientation, and marketing strategy in the transition economies of Eastern and Central Europe, the Baltic States, and the CIS. This unique book includes conceptual frameworks and research studies that wi...

    $1,440.00

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  • HANDBOOK OF CROSS-CULTURAL MARKETING
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    HANDBOOK OF CROSS-CULTURAL MARKETING
    ERDENER KAYNAK / PAUL HERBIG
    Going global can be risky business if you don't divest yourself of your ethnocentric thinking. You have to take into consideration your new market's language, work schedules, tastes, lifestyle choices, and cultural associations, and this is the book to help you do that! Handbook of Cross-Cultural Marketing shows you how to sensitize your marketing approaches to the cultural nor...

    $2,100.00

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  • MULTINATIONAL STRATEGIC MANAGEMENT
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    MULTINATIONAL STRATEGIC MANAGEMENT
    ERDENER KAYNAK / ROBERT MOCKLER / DOROTHY G DOLOGITE
    Build the skills needed to compete in the highly competitive global business environment!This incisive book is a comprehensive introduction to contemporary multinational strategic leadership and management. A vital guide to business policy, Multinational Strategic Management: An Integrative Entrepreneurial Context-Specific Process combines basic strategic management with a dist...

    $2,000.00

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  • GLOBALIZATION OF CONSUMER MARKETS
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    GLOBALIZATION OF CONSUMER MARKETS
    ERDENER KAYNAK / SALAH HASSAN
    The concepts, strategic frameworks, and cases in Globalization of Consumer Markets provide managers of global firms with new ideas for growth and keep them current with state-of-the-art global marketing strategies and management tools. With an increased understanding of the structure of today’s consumer markets, readers will find they have the key to success and survival in the...

    $1,420.00

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  • MARKETING IN CENTRAL AND EASTERN EUROPE
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    MARKETING IN CENTRAL AND EASTERN EUROPE
    ERDENER KAYNAK
    Since the sudden opening of the markets in Central and Eastern Europe (CEE) in 1989, there has been a growing need to investigate the fundamental changes occurring in the countries’marketing environment, the lucrative market opportunities created by the changes, and the inscrutable marketing practice followed by local and international companies. Marketing in Central and Easter...

    $1,240.00

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  • EXECUTIVE DEVELOPMENT AND ORGANIZATIONAL LEARNING FOR GLOBAL BUSINESS
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    EXECUTIVE DEVELOPMENT AND ORGANIZATIONAL LEARNING FOR GLOBAL BUSINESS
    ERDENER KAYNAK / ROBERT M FULMER / J BERNARD KEYS
    An essential reference book for you and your global organization, Executive Development and Organizational Learning for Global Business will guide you through the challenge of producing effective executives and masterminding learning organizations. In this cutting-edge overview, you'll share in the success stories of some of the most tried-and-true, top-selling authors in the w...

    $1,060.00

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  • GUANXI
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    GUANXI
    ERDENER KAYNAK / Y.H. WONG / THOMAS LEUNG
    Develop a network of successful business relationships in China!This systematic study of the Chinese concept of guanxi--broadly translated, ”personal relationship” or ”connections”--offers a comprehensive social and professional model for doing business in China. In addition to a clear analysis of the origins and meanings of this vital concept, Guanxi: Relationship Marketing in...

    $2,040.00

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  • IMPLEMENTATION OF TOTAL QUALITY MANAGEMENT
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    IMPLEMENTATION OF TOTAL QUALITY MANAGEMENT
    ERDENER KAYNAK / ROLF E ROGERS
    Here is a comprehensive guide for training a workforce in Total Quality Management (TQM). An ideal resource for trainers, Total Quality Management Implementation contains a complete presentation of all relevant aspects of TQM. It provides a ready-made training format that can be used in all operational seminar/workshop contexts and includes a full set of charts for use by train...

    $1,800.00

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  • SERVICE INDUSTRIES IN DEVELOPING COUNTRIES
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    SERVICE INDUSTRIES IN DEVELOPING COUNTRIES
    ERDENER KAYNAK
    First Published in 2004. The purpose of this special study is to enhance our understanding of the role of different service sectors in the welfare and development of emerging economies. This study includes eight essays covering the topics of a conceptual framework for studying service industries in developing countries; and examines marketing techniques for service industries; ...

    $1,240.00

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