Búsqueda de LIBROS DEL AUTOR: erdener kaynak

46 resultados

erdener kaynak Eliminar filtro Quitar filtros
  • STRATEGIC GLOBAL MARKETING
    ebook
    STRATEGIC GLOBAL MARKETING
    ERDENER KAYNAK
    Learn to select appropriate strategic tools and measure the competitiveness of international firms! This essential text addresses important strategic marketing issues and questions in a unique and insightful way. Strategic Global Marketing: Issues and Trends takes on the standardization vs. adaptation issue and will familiarize you with important topics, including customer valu...

    $1,899.00

    Ver detalle
  • PRIVATIZATION AND ENTREPRENEURSHIP
    ebook
    PRIVATIZATION AND ENTREPRENEURSHIP
    ERDENER KAYNAK / ALFRED LEWIS / ARIEH A ULLMANN
    Privatization and Entrepreneurship: The Managerial Challenge in Central and Eastern Europe analyzes the challenges faced by managers in the transforming economies of Central and Eastern Europe and provides penetrating insights into the details of managing in the former socialist countries. This collection’s combination of conceptual/theoretical material with empirical, firsthan...

    $859.00

    Ver detalle
  • INTERNATIONAL BUSINESS TEACHING IN EASTERN AND CENTRAL EUROPEAN COUNTRIES
    ebook
    INTERNATIONAL BUSINESS TEACHING IN EASTERN AND CENTRAL EUROPEAN COUNTRIES
    ERDENER KAYNAK / GEORGE TESAR
    Find out which business teaching techniques work and which don’t for Central and Eastern European students From editor George Tesar: “Educational opportunities in Central and Eastern Europe have changed dramatically over the last twelve years. The restructuring of undergraduate and graduate programs has required a systematic rethinking of programs, courses, and teaching methods...

    $859.00

    Ver detalle
  • CROSS-NATIONAL CONSUMER PSYCHOGRAPHICS
    ebook
    CROSS-NATIONAL CONSUMER PSYCHOGRAPHICS
    ERDENER KAYNAK / LYNN R KAHLE
    What makes consumers behave as they do?Just as demographics examine the “who” of consumer behavior, psychographics examine the “why”. Psychographics show the motivations that people have in regard to purchasing products and choosing a lifestyle. The measurement approaches of psychographics utilize a combination of the personality, social value, and demographic variables. Cross-...

    $1,239.00

    Ver detalle
  • MANAGEMENT EDUCATION IN THE CHINESE SETTING
    ebook
    MANAGEMENT EDUCATION IN THE CHINESE SETTING
    ERDENER KAYNAK
    Examine innovative ways to educate managers to do business with the Chinese! Management education is a big business today in the Greater China countries of Hong Kong, China, Macau, Singapore, and Taiwan as well as in Asian countries such as Malaysia and Indonesia where there is a considerable Chinese ethnic population. Management Education in the Chinese Setting explores the ch...

    $659.00

    Ver detalle
  • FOOD AND AGRIBUSINESS MARKETING IN EUROPE
    ebook
    FOOD AND AGRIBUSINESS MARKETING IN EUROPE
    ERDENER KAYNAK / MATTHEW MEULENBERG
    This groundbreaking book is the first to provide state-of-the-art information on the current changes and developments in European food and agricultural marketing. Food and Agribusiness Marketing in Europe contains broad and up-to-date coverage of agricultural and food marketing by experts in a variety of European countries including Germany, Greece, Italy, the United Kingdom, F...

    $1,499.00

    Ver detalle
  • THE EIGHT CORE VALUES OF THE JAPANESE BUSINESSMAN
    ebook
    THE EIGHT CORE VALUES OF THE JAPANESE BUSINESSMAN
    ERDENER KAYNAK / YASUTAKA SAI
    The values and behaviors of the Japanese businessman--and of the Japanese in general--are quite diverse and keep changing, making it difficult for anyone (including the Japanese themselves) to truly understand why they act the way they do. The Eight Core Values of the Japanese Businessman saves readers time and effort when pursuing business opportunities in Japan because it ide...

    $599.00

    Ver detalle
  • INTERNATIONALIZATION OF COMPANIES FROM DEVELOPING COUNTRIES
    ebook
    INTERNATIONALIZATION OF COMPANIES FROM DEVELOPING COUNTRIES
    ERDENER KAYNAK
    Explore new international economic and business trends and how your firm can benefit from them!Internationalization of Companies from Developing Countries provides marketing and economic researchers and students with both theoretical and empirical insights into the motives, methods, and processes of internationalization of firms in the developing countries of Africa. Full of cu...

    $1,799.00

    Ver detalle
  • GLOBALIZATION AND EAST ASIA
    ebook
    GLOBALIZATION AND EAST ASIA
    ERDENER KAYNAK / KHOSROW FATEMI
    Learn to apply the strategies used in East Asia’s phenomenal economic expansion The phenomenal economic growth of many countries in East Asia has no historic parallel. Globalization and East Asia: Opportunities and Challenges examines different aspects of the economic performance of the region over the past three decades, with a focus on what it takes to replicate the experienc...

    $859.00

    Ver detalle
  • EXPORT-IMPORT THEORY, PRACTICES, AND PROCEDURES
    ebook
    EXPORT-IMPORT THEORY, PRACTICES, AND PROCEDURES
    ERDENER KAYNAK / BELAY SEYOUM
    Learn the ins and outs of the export-import business!Export-Import Theory, Practices, and Procedures is a comprehensive and in-depth analysis of international trade theories and techniques. International trade professionals, researchers, students, and members of chambers of commerce will benefit from concepts and theories that explain international trade operations and give cle...

    $1,839.00

    Ver detalle
  • MULTINATIONAL STRATEGIC MANAGEMENT
    ebook
    MULTINATIONAL STRATEGIC MANAGEMENT
    ERDENER KAYNAK / ROBERT MOCKLER / DOROTHY G DOLOGITE
    Build the skills needed to compete in the highly competitive global business environment! This incisive book is a comprehensive introduction to contemporary multinational strategic leadership and management. A vital guide to business policy, Multinational Strategic Management: An Integrative Entrepreneurial Context-Specific Process combines basic strategic management with a dis...

    $1,799.00

    Ver detalle
  • GLOBALIZATION OF CONSUMER MARKETS
    ebook
    GLOBALIZATION OF CONSUMER MARKETS
    ERDENER KAYNAK / SALAH HASSAN
    The concepts, strategic frameworks, and cases in Globalization of Consumer Markets provide managers of global firms with new ideas for growth and keep them current with state-of-the-art global marketing strategies and management tools. With an increased understanding of the structure of today’s consumer markets, readers will find they have the key to success and survival in the...

    $1,259.00

    Ver detalle
  • EXECUTIVE DEVELOPMENT AND ORGANIZATIONAL LEARNING FOR GLOBAL BUSINESS
    ebook
    EXECUTIVE DEVELOPMENT AND ORGANIZATIONAL LEARNING FOR GLOBAL BUSINESS
    ERDENER KAYNAK / ROBERT M FULMER / J BERNARD KEYS
    An essential reference book for you and your global organization, Executive Development and Organizational Learning for Global Business will guide you through the challenge of producing effective executives and masterminding learning organizations. In this cutting-edge overview, you'll share in the success stories of some of the most tried-and-true, top-selling authors in the w...

    $939.00

    Ver detalle
  • AN INTERNATIONAL ACCOUNTING PRACTICE SET
    ebook
    AN INTERNATIONAL ACCOUNTING PRACTICE SET
    ERDENER KAYNAK / NANCY SCHENDEL
    In An International Accounting Practice Set, the only currently available simulation for international accounting, business and accounting students assume the role of a newly-hired employee in the international accounting department of Karissa Jean's, an international distributor of men's and women's jeans. In this role, the student first participates in the company's training ...

    $1,339.00

    Ver detalle
  • BUSINESS SIMULATIONS, GAMES, AND EXPERIENTIAL LEARNING IN INTERNATIONAL BUSINESS EDUCATION
    ebook
    BUSINESS SIMULATIONS, GAMES, AND EXPERIENTIAL LEARNING IN INTERNATIONAL BUSINESS EDUCATION
    ERDENER KAYNAK / JOSEPH WOLFE / J BERNARD KEYS
    If you find traditional lectures and course material ineffective for teaching students how to develop a sensitivity to cultural differences and apply “home grown” technologies to foreign situations, Business Simulations, Games and Experiential Learning in International Business Education is the guide to help you remedy this predicament! Helpful and easy-to-use, this text teache...

    $1,279.00

    Ver detalle
  • GLOBAL TOURIST BEHAVIOR
    ebook
    GLOBAL TOURIST BEHAVIOR
    ERDENER KAYNAK / MUZAFFER UYSAL
    Global Tourist Behavior contains travel and marketing research that explores the integral global nature of tourism. The globalization of tourism has resulted in more culturally diverse travelers with different preferences, motivations, expectations, and needs, while at the same time worldwide movements toward democracy have made some locations more accessible than ever before. ...

    $1,659.00

    Ver detalle
  • MARKET EVOLUTION IN DEVELOPING COUNTRIES
    ebook
    MARKET EVOLUTION IN DEVELOPING COUNTRIES
    ERDENER KAYNAK / SUBHASH C JAIN
    Markets in Third World countries are growing rapidly and in the next several decades will offer tremendous business opportunities. Firms aspiring to be a part of this growth must establish their presence in these markets today or lose the opportunity forever. Market Evolution in Developing Countries illustrates how these markets are likely to evolve as mass markets along the li...

    $1,059.00

    Ver detalle
  • GLOBALIZATION OF BUSINESS
    ebook
    GLOBALIZATION OF BUSINESS
    ABBAS J ALI / ERDENER KAYNAK
    Create a successful strategy for competition in the global marketplace! Globalization of Business: Practice and Theory will give executives and business students a current, in-depth look at ways to become globally competitive in today's complex market. This essential guide offers you insight into issues every global businessperson needs to ...

    $1,059.00

    Ver detalle
  • INTERNATIONAL MARKETING
    ebook
    INTERNATIONAL MARKETING
    ERDENER KAYNAK
    Social, economic, political, business, and cultural environmental factors affect the international marketing operation and performance of international firms. This highly insightful volume focuses on four of the most significant forces with which companies must deal on an international level--macro international marketing issues, sociopolitical int ...

    $1,499.00

    Ver detalle
  • INTERNATIONAL MARKETING
    ebook
    INTERNATIONAL MARKETING
    ERDENER KAYNAK
    Social, economic, political, business, and cultural environmental factors affect the international marketing operation and performance of international firms. This highly insightful volume focuses on four of the most significant forces with which companies must deal on an international level--macro international marketing issues, sociopolitical int ...

    $1,499.00

    Ver detalle
  • INTERNATIONAL BUSINESS EXPANSION INTO LESS-DEVELOPED COUNTRIES
    ebook
    INTERNATIONAL BUSINESS EXPANSION INTO LESS-DEVELOPED COUNTRIES
    ERDENER KAYNAK / JAMES C BAKER
    For the first time, here is the complete history of the International Finance Corporation (IFC). In the fifty years since the end of World War II, the world of development finance has grown rapidly. One of the many financial institutions which cropped up to help war-torn countries with their reconstruction was the IFC. International Business Expansion Into Less-Developed Countr...

    $1,259.00

    Ver detalle
  • CONTEXTUAL MANAGEMENT
    ebook
    CONTEXTUAL MANAGEMENT
    ERDENER KAYNAK / RAGHBIR S BASI
    Senior executives, middle managers, supervisors, administrators, and other students of administrative behavior need to know why harnessing human energies demands a full understanding of organizational and cultural contexts combined with a knowledge of personality characteristics--of self and others. In response to this need, Contextual Management: A Global Perspective addresses...

    $1,059.00

    Ver detalle
  • THE GLOBAL ENTERPRISE
    ebook
    THE GLOBAL ENTERPRISE
    ERDENER KAYNAK / RIAD AJAMI / MARCA MARIE BEAR
    Practical insights on the role of the entrepreneur in the global business context Entrepreneurial ideas that look great on the drawing board can turn out to be deal breakers when introduced in real markets, even when they’ve been put through the toughest business modeling tests. The Global Enterprise examines how a healthy relationship between entrepreneurship and globalization...

    $1,099.00

    Ver detalle
  • STRATEGIC NETWORKS
    ebook
    STRATEGIC NETWORKS
    ERDENER KAYNAK
    With Strategic Networks: The Art of Japanese Interfirm Cooperation, you will examine the structure and dynamics of Japanese business networks and discover successful Japanese business practices and opportunities. For professors of business and Japanese studies, as well as managers of firms throughout the world, this book analyzes new and innovative networks through case example...

    $339.00

    Ver detalle
  • SERVICE INDUSTRIES IN DEVELOPING COUNTRIES
    ebook
    SERVICE INDUSTRIES IN DEVELOPING COUNTRIES
    ERDENER KAYNAK
    First Published in 2004. The purpose of this special study is to enhance our understanding of the role of different service sectors in the welfare and development of emerging economies. This study includes eight essays covering the topics of a conceptual framework for studying service industries in developing countries; and examines marketing techniques for service industries; ...

    $1,059.00

    Ver detalle
  • GUANXI
    ebook
    GUANXI
    ERDENER KAYNAK / Y.H. WONG / THOMAS LEUNG
    Develop a network of successful business relationships in China! This systematic study of the Chinese concept of guanxi--broadly translated, ”personal relationship” or ”connections”--offers a comprehensive social and professional model for doing business in China. In addition to a clear analysis of the origins and meanings of this vital concept, Guanxi: Relationship Marketing i...

    $1,799.00

    Ver detalle
  • MARKETING IN CENTRAL AND EASTERN EUROPE
    ebook
    MARKETING IN CENTRAL AND EASTERN EUROPE
    ERDENER KAYNAK
    Since the sudden opening of the markets in Central and Eastern Europe (CEE) in 1989, there has been a growing need to investigate the fundamental changes occurring in the countries’marketing environment, the lucrative market opportunities created by the changes, and the inscrutable marketing practice followed by local and international companies. Marketing in Central and Easter...

    $1,059.00

    Ver detalle
  • MARKETING CHALLENGES IN TRANSITION ECONOMIES OF EUROPE, BALTIC STATES AND THE CIS
    ebook
    MARKETING CHALLENGES IN TRANSITION ECONOMIES OF EUROPE, BALTIC STATES AND THE CIS
    ERDENER KAYNAK / GOPALKRISHNAN R IYER / LANCE A MASTERS
    Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS is a collection of conceptual and empirical articles on the developments of markets, marketing orientation, and marketing strategy in the transition economies of Eastern and Central Europe, the Baltic States, and the CIS. This unique book includes conceptual frameworks and research studies that wi...

    $1,379.00

    Ver detalle
  • HANDBOOK OF CROSS-CULTURAL MARKETING
    ebook
    HANDBOOK OF CROSS-CULTURAL MARKETING
    ERDENER KAYNAK / PAUL HERBIG
    Going global can be risky business if you don't divest yourself of your ethnocentric thinking. You have to take into consideration your new market's language, work schedules, tastes, lifestyle choices, and cultural associations, and this is the book to help you do that! Handbook of Cross-Cultural Marketing shows you how to sensitize your marketing approaches to the cultural nor...

    $1,899.00

    Ver detalle
  • THE TRANS-OCEANIC MARKETING CHANNEL
    ebook
    THE TRANS-OCEANIC MARKETING CHANNEL
    ERDENER KAYNAK
    If you feel you have a disjointed, or unbalanced, view of the global system of demand and supply, you are probably correct. Most studies leave out a very important part of the system--the marketing channel. That is why Laurens van der Laan developed and wrote this book, The Trans-Oceanic Marketing Channel. To help you understand what happens to export crops, such as cocoa, coff...

    $1,259.00

    Ver detalle

01 02 »