Búsqueda de LIBROS DEL AUTOR: eric berkowitz

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  • ESSENTIALS OF HEALTH CARE MARKETING
    ebook
    ESSENTIALS OF HEALTH CARE MARKETING
    ERIC N. BERKOWITZ
    Essentials of Health Care Marketing, Fifth Edition provides students with a foundational knowledge of the principles of marketing and their particular application in health care. Offering an engaging and accessible approach, the Fifth Edition of this highly current text offers new content on social media and digital marketing, a thorough consideration of ethics, and additional ...

    $481.39

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  • HEALTH CARE MARKET STRATEGY
    ebook
    HEALTH CARE MARKET STRATEGY
    STEVEN G. HILLESTAD / ERIC N. BERKOWITZ
    Health Care Market Strategy: From Planning to Action, Fifth Edition, a standard reference for nearly 20 years, bridges the gap between marketing theory and implementation by showing you, step-by-step, how to develop and execute successful marketing strategies using appropriate tactics. Put the concepts you learned in introductory marketing courses into action using the authors’...

    $467.96

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  • ESSENTIALS OF HEALTH CARE MARKETING, FOURTH EDITION
    ebook
    ESSENTIALS OF HEALTH CARE MARKETING, FOURTH EDITION
    ERIC N. BERKOWITZ
    New Fifth Edition of Essentials of Health Care Marketing coming in March 2021. Essentials of Health Care Marketing, Fourth Edition will provide your students with a foundational knowledge of the principles of marketing and their particular application in health care. Moreover, the text offers a perspective on how these principles must shift in response to the changing environme...

    $534.58

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  • THE BOUNDARIES OF DESIRE
    ebook
    THE BOUNDARIES OF DESIRE
    ERIC BERKOWITZ
    The act of reproduction, and its variants, never change much, but our ideas about the meaning of sex are in constant flux. Switch a decade, cross a border, or traverse class lines and the harmless pleasures of one group become the gravest crimes in another. Combining meticulous research and lively storytelling, The Boundaries of Desire traces the fast–moving bloodsport of sex l...

    $229.00

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  • SEX AND PUNISHMENT
    ebook
    SEX AND PUNISHMENT
    ERIC BERKOWITZ
    Take an “enormously informative and entertaining” tour through the history of Western sex law, from ancient times through the 19th century (Boston Globe)! What royal mistresses and gay charioteers, medieval cross-dressers and lonely goat–lovers, can tell us about the history of human desire . . . The “raging frenzy” of the sex drive, to use Plato’s phrase, has always defied con...

    $229.00

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