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  • READINGS IN ADVERTISING, SOCIETY, AND CONSUMER CULTURE
    ebook
    READINGS IN ADVERTISING, SOCIETY, AND CONSUMER CULTURE
    ROXANNE HOVLAND / JOYCE M. WOLBURG / ERIC E. HALEY
    This collection of classic and contemporary articles provides context for the study of advertising by exploring the historical, economic, and ideological factors that spawned the development of a consumer culture. It begins with articles that take an institutional and historical perspective to provide background for approaching the social and ethical concerns that evolve around...

    $1,560.00

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