Búsqueda de LIBROS DEL AUTOR: erik du plessis

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  • THE BRANDED MIND
    ebook
    THE BRANDED MIND
    ERIK DU PLESSIS
    The Branded Mind is about how people think, and particularly how people think about brands. It explores what we know about the structure of the brain, how the different parts of the brain interact, and then demonstrates how this relates to current marketing theories on consumer behaviour. Investigating developments in neuroscience and neuromarketing, and how brain science can c...

    $779.00

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  • THE ADVERTISED MIND
    ebook
    THE ADVERTISED MIND
    ERIK DU PLESSIS
    Advertising research organizations have been trying for years to measure the effectiveness of advertising. The Advertised Mind draws on the very latest research into the workings of the human brain undertaken by psychologists, neurologists and artificial intelligence specialists. Author Erik du Plessis uses this research to suggest why emotion is such an important factor in est...

    $699.00

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