Búsqueda de LIBROS DEL AUTOR: erik kostelijk

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  • MARKETING ANALYTICS
    ebook
    MARKETING ANALYTICS
    JOSÉ MARCOS CARVALHO DE MESQUITA / ERIK KOSTELIJK
    Marketing Analytics provides guidelines in the application of statistics using IBM SPSS Statistics Software (SPSS) for students and professionals using quantitative methods in marketing and consumer behavior. With simple language and a practical, screenshot-led approach, the book presents 11 multivariate techniques and the steps required to perform analysis. Each chapter contai...

    $1,240.00

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  • BRAND POSITIONING
    ebook
    BRAND POSITIONING
    ERIK KOSTELIJK / KAREL JAN ALSEM
    Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which provides a practical approach to analysing, defining and developing a brand’s positioning strategy. Divided into three key parts, the book works step-by-step through the creation of an effective marketing strategy, combining an academic approach with the strategic and operational...

    $1,160.00

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  • THE INFLUENCE OF VALUES ON CONSUMER BEHAVIOUR
    ebook
    THE INFLUENCE OF VALUES ON CONSUMER BEHAVIOUR
    ERIK KOSTELIJK
    Substantial progress has been made in the conceptualization of values within psychology. The importance of values is also acknowledged in marketing, and companies use values to describe the core associations of their brand. Yet despite this, the values concept has received limited attention in marketing theory. The Influence of Values on Consumer Behaviour aims to bridge the ga...

    $1,420.00

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