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  • THE VALUE OF EVENTS
    ebook
    THE VALUE OF EVENTS
    ERIK LUNDBERG JOHN AMBRECHT, TOMMY D. ANDERSSON AND DONALD GETZ
    The Value of Events fills an important niche in the literature on events, being the first book to comprehensively deal with the subject of value creation and measurement, as opposed to impact assessment and programme evaluation. Value creation and measurement is often done routinely from specific perspectives such as tourism, event management, corporate marketing, or customer s...

    $1,200.00

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