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  • POLITICAL ADVERTISING IN THE UNITED STATES
    ebook
    POLITICAL ADVERTISING IN THE UNITED STATES
    ERIKA FRANKLIN FOWLER / MICHAEL FRANZ / TRAVIS RIDOUT
    Political Advertising in the United States examines the volume, distribution, content, and effects of political advertising in congressional and presidential elections. The book considers the role of television ads using extensive data on ad airings on local broadcast stations. It also analyzes newly available data on paid digital ads, including ads on Facebook, Instagram, Goog...

    $1,240.00

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