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  • CUSTOMER-CENTRIC INNOVATION IN FINANCE
    ebook
    CUSTOMER-CENTRIC INNOVATION IN FINANCE
    ERIN B TAYLOR / ANETTE BROLØS
    The competition landscape of finance is changing fast and it has never been so important for the finance industry to truly understand their customers. Customer-Centric Innovation in Finance helps finance and fintech innovators understand customers' behavioural motivations to drive effective product development. Relying on quantitative data is not enough: numbers can be great at...

    $949.00

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