Búsqueda de LIBROS DEL AUTOR: ernest dichter

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  • THE STRATEGY OF DESIRE
    ebook
    THE STRATEGY OF DESIRE
    ERNEST DICHTER
    Ernest Dichter is famous as one of the founding fathers of motivational research. In applying the social sciences to a variety of problems, Dichter emphasized new approaches to problem solving, advertising, politics, and selling, and issues of social significance such as urban renewal, productivity, and drug addiction. As an author and corporate adviser, he used psychoanalytic ...

    $1,360.00

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  • GETTING MOTIVATED BY ERNEST DICHTER
    ebook
    GETTING MOTIVATED BY ERNEST DICHTER
    ERNEST DICHTER
    Getting Motivated by Ernest Dichter: The Secret Behind Individual Motivations by the Man Who Was Not Afraid to Ask ""Why?"" presents a collection of personal account of the life experiences of Ernest Dichter. This book provides several recollections in the personal experiences of the author arranged in such a way that they hang together as psychological chain reactions rather t...

    $970.00

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