Búsqueda de LIBROS DEL AUTOR: everardo rocha

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  • ADVERTISING AND CONSUMPTION
    ebook
    ADVERTISING AND CONSUMPTION
    EVERARDO ROCHA
    This book argues for the study of consumption and its relationship with media images, particularly advertising, from a cultural perspective. Focused on Brazil, it draws on decades of research by the author and engages with theory and concepts from a range of classic anthropological works. The chapters examine how advertising professionals view their craft, the resistance to cap...

    $1,160.00

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