Búsqueda de LIBROS DEL AUTOR: evert gummesson

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  • CASE THEORY IN BUSINESS AND MANAGEMENT
    ebook
    CASE THEORY IN BUSINESS AND MANAGEMENT
    EVERT GUMMESSON
    ′This meticulous book submits research and the research process to deep scrutiny. It debunks the unhelpful dichotomy between quantitative and qualitative research and highlights the great value of multi-method and interactive research, approaches that have greatly deepened our thinking.′ – Professor Adrian Payne, University of New South Wales, Australia / Professor Pennie Frow,...

    $1,293.37

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  • TOTAL RELATIONSHIP MARKETING
    ebook
    TOTAL RELATIONSHIP MARKETING
    EVERT GUMMESSON
    This third edition of Total Relationship Marketing confirms it as a classic text on the subject of relationship marketing and CRM, areas which have become accepted – and debated – parts of marketing but are currently undergoing dramatic change. A major contribution to marketing thought internationally, this seminal title presents a powerful in-depth analysis of relational appro...

    $1,540.00

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