Búsqueda de LIBROS DEL AUTOR: ewa szkudlarek

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  • STRATEGIC EMPLOYER BRANDING FOR IT COMPANIES
    ebook
    STRATEGIC EMPLOYER BRANDING FOR IT COMPANIES
    ELWIRA GROSS-GOŁACKA / EWA SZKUDLAREK
    With the rise of a knowledge-based economy a change in the approach to the role of employees has come. This emphasised the pivotal role of human capital in business success, leading to a "war for talent," compelling organisations to enhance efforts to attract top talent. Employer branding has thus grown in significance. Initially rooted in human resources management, employer b...

    $1,480.00

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  • BRAND LOYALTY AND CONSUMER BEHAVIOR
    ebook
    BRAND LOYALTY AND CONSUMER BEHAVIOR
    ELWIRA GROSS-GNIOT / MACIEJ DĘBSKI / EWA SZKUDLAREK
    How does Generation Z in Central and Eastern Europe engage with brands, make purchasing decisions, and develop long-term brand loyalty? The monograph discusses the unique consumer behaviors of this influential cohort, by analyzing the key determinants that shape their brand relationships. With Gen Z redefining market dynamics, it provides essential insights for academics and in...

    $1,240.00

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