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  • VISUAL METHODS IN MARKETING AND CONSUMER RESEARCH
    ebook
    VISUAL METHODS IN MARKETING AND CONSUMER RESEARCH
    FATEMA KAWAF
    Despite the rising popularity of visual research methods, from images and collages to videos and animations, there is an imminent need for a book that can be a point of reference for learning about visual methods in the field of marketing and consumer research. This book offers a comprehensive outlook of visual research methods in the field, highlighting their value and offerin...

    $1,240.00

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