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  • CULTURAL PROXIMITY AND ORGANIZATION
    ebook
    CULTURAL PROXIMITY AND ORGANIZATION
    FEDERICA CECI / FRANCESCA MASCIARELLI
    Cultural proximity consists in shared language, codes ,and norms of communication and exchange between actors. It is generally considered important for organizations, enhancing communication and facilitation interaction between actors. In such situation, diversity is often seen as a source of richness and originality. However, high levels of proximity might create some risk, le...

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