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  • SUPERMARKET RETAILING IN AFRICA
    ebook
    SUPERMARKET RETAILING IN AFRICA
    FELIX ADAMU NANDONDE AND JOHN L. STANTON
    This book surveys the landscape of supermarket retailing in Africa, showing how this expanding part of the retail sector is changing consumerism on the continent. Drawing on research covering retail formats, consumer behaviour, strategies, operation research, ICT, relationship marketing, and market linkage, the book investigates the many factors impacting the growth of supermar...

    $1,200.00

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