Búsqueda de LIBROS DEL AUTOR: finn frandsen

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  • A PRIMER FOR CRISIS COMMUNICATION THEORY
    ebook
    A PRIMER FOR CRISIS COMMUNICATION THEORY
    FINN FRANDSEN / W. TIMOTHY COOMBS / WINNI JOHANSEN
    Guided by a belief that good crisis communication theory should inform and improve practice, this book makes a wide range of theories utilized in crisis communication accessible to researchers, students, and practitioners. The book begins with an extended discussion of applied theory, including the theory building process, to help the reader appreciate how theory can connect to...

    $1,160.00

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  • ORGANIZATIONAL CRISIS COMMUNICATION
    ebook
    ORGANIZATIONAL CRISIS COMMUNICATION
    FINN FRANDSEN / WINNI JOHANSEN
    When a crisis breaks out, it’s not always just the organization that reacts - the news media, customers, employees, trade associations, politicians, activist groups, and PR experts may also respond. This book offers a new and original perspective on crisis communication based on the theory of the Rhetorical Arena and the so-called multivocal approach.  According to this approac...

    $1,914.18

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